Business updateMerge.dev BlogAug 31, 2026
How to build an AI SDR agent with Claude and Merge
software integrations
What changed
Research a lead across enrichment sources, draft outreach that names real work, and enroll a sequence, with every CRM write behind an approval.
Why it matters
Decide whether this is worth testing, monitoring, or ignoring for your current operations.
What to do next
Map the update to one real process before discussing tools.
Estimate the manual time, rework, or delay it could remove.
Scope the smallest useful pilot with clear owner, data path, and success measure.